Our Story
Why we built MaxxCity
Florida’s coast has no shortage of brokerages. What it lacked was one that paired genuine market expertise with the kind of discretion and personal attention that high-value properties deserve.
When Bruce opened MaxxCity Realty, the premise was simple: exceptional representation shouldn’t require exceptional fees. Our clients are sophisticated people who recognize that value and service aren’t at odds, and they deserve a brokerage that operates accordingly.
Every engagement begins with a private conversation about what success looks like for you, then we build a strategy around it. Discreet marketing, expert negotiation, and complete transaction management at a negotiated flat-fee rate, so you keep more of the value you’ve built. For direct answers on how the flat fee works and what to expect along the way, see our frequently asked questions.
What We Stand For
Our values
Transparency First
Our flat-fee rate is spelled out upfront. No bait-and-switch. What you see in our proposal is exactly what you pay at closing.
Local Expertise
We live and work here. Our market knowledge of Melbourne, Viera, Palm Bay, and Indian Harbour Beach runs deep: data-driven and street-level both.
Full-Service Always
A lower rate does not mean reduced service. Every listing gets professional photography, MLS placement, open houses, and full negotiation representation.
Client-Centered
We measure success by what's best for the client, not the commission check. That means honest guidance, even when it means slowing down.
Common Questions
What you should know.
You work directly with your MaxxCity Realty agent from the first conversation through closing, and Bruce Malyon, Broker/Owner, is personally involved in every transaction the firm takes on. With a small team, there is no call center and no rotating assignment: the person you meet is the person who sees your transaction through.
Yes. Every agent representing MaxxCity Realty holds an active Florida real estate license issued by the Department of Business and Professional Regulation. Bruce Malyon, Broker/Owner, brings more than 15 years of experience with waterfront property on Florida's Space Coast and Treasure Coast.
Every listing has one agent and one accountable person. The agent you meet stays with your file start to finish, and Bruce Malyon, Broker/Owner, is personally involved in each transaction. There's no hand-off to a transaction coordinator or a different team member partway through.
We represent both buyers and sellers. Florida law does not permit one licensee to act as agent for both sides of the same transaction, so where we work with both a buyer and a seller on one property, that runs as transaction brokerage with written disclosure. Buyer representation follows the same flat-fee, full-service approach as our seller work: property search, showings, negotiation, and guidance through closing, with a written representation agreement in place before we begin touring homes together.